{"id":737,"date":"2018-08-22T14:57:37","date_gmt":"2018-08-22T17:57:37","guid":{"rendered":"https:\/\/weareboat.com\/?page_id=737"},"modified":"2018-08-22T16:28:29","modified_gmt":"2018-08-22T19:28:29","slug":"our-solutions","status":"publish","type":"page","link":"https:\/\/weareboat.com\/en\/our-solutions\/","title":{"rendered":"Our Solutions"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.0.105″ background_color=”rgba(0,78,91,0.49)” background_image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/03\/Muelle.png” background_blend=”multiply” background_video_width=”100%” custom_margin=”|||” custom_padding=”|||”][et_pb_row use_custom_width=”on” custom_width_px=”658px” custom_padding=”10%||10%|” custom_margin=”|||” _builder_version=”3.0.97″ module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.12.2″ animation_style=”fade” animation_duration=”2000ms” animation_delay=”750ms”]<\/p>\n

our solutions<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.97″ custom_padding=”25px|0px|40px|0px”][et_pb_row custom_padding=”12px|0px|0px|0px” make_equal=”on” custom_css_main_1=” display: flex;|| flex-direction: column;|| justify-content: center;||” custom_css_main_2=” display: flex;|| flex-direction: column;|| justify-content: center;||” _builder_version=”3.0.97″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” custom_css_main=” display: flex;|| flex-direction: column;|| justify-content: center;||”][et_pb_text _builder_version=”3.12.2″ text_font=”||||||||” custom_padding=”|||”]<\/p>\n

Consumer Centric Strategy<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”3.12.2″ text_font=”||||||||” max_width_last_edited=”off|desktop” module_alignment=”center”]<\/p>\n

Through an iterative process<\/strong>, where the consumer\/user is the center of our main interest, our research goal is based on finding and understanding their needs and gains from an strategic range of view.<\/span><\/p>\n

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HOW TO MONITOR<\/b><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.93″][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Brand Tracking” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/01.png” _builder_version=”3.0.101″ text_orientation=”center” background_layout=”dark”]<\/p>\n

To observe and understand the evolution of a brand equity within a specific industry and competitive scenario<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Social Media Monitoring (Brand Reputation)” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/02.png” _builder_version=”3.0.101″ text_orientation=”center” background_layout=”dark”]<\/p>\n

To analyze and interpret social media information obtaining their strategic value and leading to better decisions: Big Data \u2192 Smart Data.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.97″ background_color=”#ededed” custom_padding=”||40px|”][et_pb_row _builder_version=”3.0.93″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.12.2″ text_font=”||||||||” max_width=”60%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”30px||30px|”]<\/p>\n

HOW TO EXPLORE<\/b><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”||37px|” _builder_version=”3.0.97″][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Segment Developement:” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/03.png” _builder_version=”3.0.101″ text_orientation=”center”]<\/p>\n

To identify through an agile solution, insights about a new category or a new customer segment.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Social Media Explore (Deep Dive):” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/04.png” _builder_version=”3.0.101″ text_orientation=”center”]<\/p>\n

To understand holistically how customers speak about topics that many times are not linked directly to our brand. Growth opportunities can be achieved by sizing our industry relevance or the connection with a brand territory.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Social Media Content Audit (Digital Brand Identity):” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/05.png” _builder_version=”3.0.101″ text_orientation=”center”]<\/p>\n

To measure brands digital performance, finding the value proposition of the content offered by territories and topics.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.97″ background_color=”#333333″ custom_padding=”|||”][et_pb_row _builder_version=”3.0.93″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.12.2″ text_font=”||||||||” background_layout=”dark” max_width=”60%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”30px||30px|”]<\/p>\n

HOW TO DEVELOP<\/b><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.93″][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Ad Pre-Test” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/06.png” _builder_version=”3.0.101″ text_orientation=”center” background_layout=”dark”]<\/p>\n

To validate one or more creative ideas before campaign launching in contrast with benchmarks.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Ad Post-Test” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/07.png” _builder_version=”3.0.101″ text_orientation=”center” background_layout=”dark”]<\/p>\n

To measure the effectiveness of a campaign according to industry benchmarks.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Concept-Test” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/08.png” _builder_version=”3.0.101″ text_orientation=”center” background_layout=”dark”]<\/p>\n

To know the viability of a new marketing concept and also maximizing the optimize potential.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Social Media Ad Hoc (Operative Reporting)” image=”https:\/\/weareboat.com\/wp-content\/uploads\/2018\/02\/09.png” _builder_version=”3.0.101″ text_orientation=”center” background_layout=”dark”]<\/p>\n

To evaluate the impact of our digital campaigns. To grasp what drives our target.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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