{"id":578,"date":"2018-02-14T23:20:13","date_gmt":"2018-02-15T02:20:13","guid":{"rendered":"https:\/\/weareboat.com\/?p=578"},"modified":"2018-08-07T13:56:48","modified_gmt":"2018-08-07T16:56:48","slug":"el-72-de-los-nuevos-productos-o-servicios-fallan","status":"publish","type":"post","link":"https:\/\/weareboat.com\/en\/el-72-de-los-nuevos-productos-o-servicios-fallan\/","title":{"rendered":"El 72% de los nuevos productos o servicios fallan"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A partir de una maduraci\u00f3n propia del mercado, el consumidor se ha vuelto cada vez m\u00e1s exigente y demandante. Si a esto le sumamos el empoderamiento que han logrado a partir del avance de la tecnolog\u00eda y el desarrollo de las redes sociales, el usuario\/consumidor se ha vuelto complejo en un escenario sumamente competitivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <\/span><b>Boat<\/b><span style=\"font-weight: 400;\"> estamos convencidos que el usuario\/consumidor debe estar en el centro de las decisiones y la investigaci\u00f3n es nuestra herramienta para detectar y entender tanto sus necesidades como deseos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compartimos este video de la metodolog\u00eda <\/span><span style=\"font-weight: 400;\">Value Proposition Canvas creada por <\/span><a href=\"https:\/\/strategyzer.com\/\"><span style=\"font-weight: 400;\">Strategizer<\/span><\/a><span style=\"font-weight: 400;\"> en la cual confiamos y aplicamos para cada nuevo producto.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" 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