{"id":580,"date":"2018-02-14T23:25:12","date_gmt":"2018-02-15T02:25:12","guid":{"rendered":"https:\/\/weareboat.com\/?p=580"},"modified":"2018-08-07T13:50:59","modified_gmt":"2018-08-07T16:50:59","slug":"facebook-2018-menos-noticias-y-mas-familia","status":"publish","type":"post","link":"https:\/\/weareboat.com\/en\/facebook-2018-menos-noticias-y-mas-familia\/","title":{"rendered":"Facebook 2018: \u00abMenos noticias y m\u00e1s familia\u00bb"},"content":{"rendered":"<p><b>\u00a1Sorpresa! Los cambios en Facebook en 2018 son m\u00e1s fuertes de lo que pens\u00e1bamos \u00bfQu\u00e9 hacer ahora?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En la m\u00e1s reciente <\/span><a href=\"https:\/\/www.facebook.com\/zuck\/posts\/10104413015393571?pnref=story\"><span style=\"font-weight: 400;\">carta de Mark Zuckerberg<\/span><\/a><span style=\"font-weight: 400;\"> para anunciar los cambios en Facebook en 2018, el CEO de la red se\u00f1al\u00f3 que que aplicar\u00eda la guillotina a casi todo el contenido org\u00e1nico de medios y marcas (en teor\u00eda para dar una mejor experiencia de usuario a la gente).<\/span><\/p>\n<p><b>Las razones de los cambios en Facebook en 2018<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">el contenido org\u00e1nico de las marcas no genera ingresos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">los links hacen que la gente salga de Facebook, en vez de quedarse all\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">entre menos contenido org\u00e1nico de marca haya, m\u00e1s espacios para contenidos pagos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">los usuarios est\u00e1n all\u00ed por la experiencia social, no por los anuncios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook NO quiere ser considerado medio (aunque lo es) porque entonces legalmente debe hacerse responsable de los contenidos.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Que impacto tendr\u00e1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Por lo tanto, est\u00e1 claro que empezar\u00e1n a tener mucho m\u00e1s peso publicaciones que inspiran conversaciones e interacciones. Por ejemplo, comentarios, mensajes, recursos compartidos, me gusta y reacciones. De este modo tendr\u00e1 prioridad sobre los mensajes que se consumen pasivamente. La consecuencia ser\u00e1 que las p\u00e1ginas pueden ver un descenso en el alcance org\u00e1nico, el tr\u00e1fico de referencia y el tiempo total de reproducci\u00f3n de v\u00eddeos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con el tiempo, y gracias a este cambio de algoritmo, los usuarios podr\u00e1n comprobar c\u00f3mo News Feed empieza a sentirse m\u00e1s personal con la participaci\u00f3n y la conversaci\u00f3n. En este sentido, se puede percibir menor desorden, debido a un menor n\u00famero de editores, lo que mejora, dicen, la experiencia del usuario. Ya se han producido <\/span><a href=\"https:\/\/www.elconfidencial.com\/tecnologia\/2018-01-18\/buzzfeed-victima-facebook-despidos_1508152\/\"><span style=\"font-weight: 400;\">las primeras consecuencias<\/span><\/a><span style=\"font-weight: 400;\">, de hecho: el pasado viernes Buzzfeed despidi\u00f3 a 45 empleados en UK, que se suman a los 100 de EEUU. Tengamos presente que el medio de contenido viral es el primero en sufrir la excesiva dependencia de Facebook (casi un 50% de su tr\u00e1fico).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ello, para ganar en Facebook en el futuro, es posible que las marcas necesiten alinearse con la plataforma creando mejores comunidades. Esto ser\u00e1 as\u00ed porque la app se inclinar\u00e1 hacia factores cualitativos (por ejemplo, contenido que es beneficioso para el bienestar de los usuarios y la comunidad).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cualquier caso, \u00abFacebook tiene mucho trabajo a\u00fan por hacer\u00bb, concluye Zuckerberg, \u00abya sea para proteger a nuestra comunidad contra el abuso y el odio, para defenderse contra la interferencia de los estados o para asegurarnos de que el tiempo que se pasa en Facebook sea tiempo bien empleado\u00bb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Zuckerberg se\u00f1al\u00f3 que que aplicar\u00eda la guillotina a casi todo el contenido org\u00e1nico de medios y marcas (en teor\u00eda para dar una mejor experiencia de usuario a la gente).<\/p>\n","protected":false},"author":1,"featured_media":628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook 2018: \u00abMenos noticias y m\u00e1s familia\u00bb | Boat<\/title>\n<meta name=\"description\" content=\"Mark Zuckerberg se\u00f1al\u00f3 que que aplicar\u00eda la guillotina a casi todo el contenido org\u00e1nico de medios y marcas (en teor\u00eda para dar una mejor experiencia de usuario a 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