{"id":688,"date":"2018-06-13T14:04:00","date_gmt":"2018-06-13T17:04:00","guid":{"rendered":"https:\/\/weareboat.com\/?p=688"},"modified":"2018-08-03T12:04:42","modified_gmt":"2018-08-03T15:04:42","slug":"mas-conectados","status":"publish","type":"post","link":"https:\/\/weareboat.com\/en\/mas-conectados\/","title":{"rendered":"Cada vez m\u00e1s conectados!"},"content":{"rendered":"<p><strong>Argentina es desde hace ya varios a\u00f1os uno de los pa\u00edses con mayor penetraci\u00f3n en el acceso a Internet de la regi\u00f3n<\/strong> (79%). Y seg\u00fan los \u00faltimos datos publicados recientemente por el Instituto <a href=\"https:\/\/www.indec.gob.ar\/\">Instituto Nacional de Estad\u00edstica y Censos\u00a0de la Rep\u00fablica Argentina\u00a0(INDEC)<\/a> este es un proceso que est\u00e1 en crecimiento a\u00f1o a a\u00f1o y confirma que cada vez estamos m\u00e1s conectados.<\/p>\n<p>El <strong>\u00faltimo reporte del<\/strong> <strong>INDEC<\/strong> correspondiente al <strong>primer trimestre del 2018<\/strong> arroja un <strong>crecimiento del 5,1% interanual para los accesos a Internet fijos y de un 5,5% en los accesos a Internet a trav\u00e9s de m\u00f3viles<\/strong> en nuestro pa\u00eds.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-691 aligncenter\" src=\"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-13-a-las-13.33.06.png\" alt=\"\" width=\"558\" height=\"321\" \/><\/p>\n<p>Se <strong>contabilizaron 7.357.700 de accesos fijos a Internet<\/strong> (es decir, conexiones tradicionales como las telef\u00f3nicas, operadores de cable, fibra \u00f3ptica o inal\u00e1mbricas fijas). Por su parte, los <strong>accesos m\u00f3viles<\/strong> (es decir, las conexiones a trav\u00e9s de celulares o dispositivos port\u00e1tiles) <strong>suman un total de 26.830.542<\/strong>.<\/p>\n<p>El relevamiento fue a nivel nacional y se percibieron algunas diferencias entre regiones. <strong>Algunas provincias crecieron a mayor ritmo que el total nacional<\/strong>,\u00a0 como los casos de\u00a0<strong>Chaco<\/strong> (14,9%), <strong>Misiones<\/strong> (13,8%), <strong>Santiago<\/strong> <strong>del<\/strong> <strong>Estero<\/strong> (12,4%) y <strong>Formosa<\/strong> (12,2%). En cambio, la provincia de Santa Cruz present\u00f3 la mayor ca\u00edda en la cantidad de accesos en t\u00e9rminos interanuales (-7,4%), seguida por R\u00edo Negro (-6,1%).<\/p>\n<p><strong>La conectividad cada vez m\u00e1s elevada sigue planteando nuevos y mayores desaf\u00edos para las marcas. <\/strong>Tanto en comprender los h\u00e1bitos de usuarios\/consumidores que se modifican a una velocidad inusitada, como en la presencia de las marcas en este nuevo escenario.\u00a0<strong>\u00bfC\u00f3mo generar valor en este contexto?<\/strong><\/p>\n<p><strong>Fuente<\/strong>: <a href=\"https:\/\/www.indec.gob.ar\/\">INDEC (Argentina)<\/a><br \/>\nInforme Completo &#8211; <a href=\"https:\/\/www.indec.gob.ar\/uploads\/informesdeprensa\/internet_06_18.pdf\"><em>Accesos a Internet (Primer Trimestre 2018)<\/em><\/a><\/p>\n<figure id=\"8a72\" class=\"graf graf--figure graf-after--h3\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo informe del INDEC confirma que Argentina es uno de los pa\u00edses con mayor penetraci\u00f3n en el acceso a Internet de la regi\u00f3n (79%). <\/p>\n","protected":false},"author":1,"featured_media":689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cada vez m\u00e1s conectados! 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