{"id":712,"date":"2018-08-03T11:30:19","date_gmt":"2018-08-03T14:30:19","guid":{"rendered":"https:\/\/weareboat.com\/?p=712"},"modified":"2018-08-03T12:01:59","modified_gmt":"2018-08-03T15:01:59","slug":"argentinos-tiempo-uso-celular","status":"publish","type":"post","link":"https:\/\/weareboat.com\/en\/argentinos-tiempo-uso-celular\/","title":{"rendered":"Los argentinos son los que m\u00e1s tiempo utilizan el celular"},"content":{"rendered":"
\n

Un estudio determin\u00f3 que el 95% del tiempo<\/strong> del uso del celular est\u00e1\u00a0dedicado<\/strong> a las aplicaciones<\/strong> y la favorita es WhatsApp<\/strong>.<\/p>\n<\/div>\n

\n
\n
\n

Seg\u00fan un estudio sobre el comportamiento de los usuarios frente a las plataformas\u00a0digitales realizado en trece pa\u00edses, los argentinos\u00a0son los que pasan m\u00e1s tiempo frente al m\u00f3vil,<\/strong>\u00a0por sobre la tablet o la computadora de escritorio. Del otro lado, los canadienses son los que consumen m\u00e1s minutos en la PC.<\/p>\n

Argentina tiene otro r\u00e9cord dentro de los resultados: es el pa\u00eds en el cual hay\u00a0m\u00e1s disparidad entre la cantidad de minutos que los usuarios destinan al m\u00f3vil y a la PC<\/strong>, probablemente porque la penetraci\u00f3n del primero es mucho m\u00e1s alta.<\/p>\n

Los smartphones son la plataforma dominante en todos los mercados en t\u00e9rminos de consumo de minutos. Se calcula que, cuando termine 2018, la gente pasar\u00e1 en promedio un 62% de su tiempo online con los celulares, un 29% con las computadoras de escritorio y apenas un 9% con las tablets, que vienen en descenso.<\/p>\n

Dentro de los celulares y las tablets,\u00a0las aplicaciones se llevan en promedio, el 80% del tiempo de los usuarios<\/strong>. Y ese porcentaje sube en Am\u00e9rica latina:\u00a0Argentina, M\u00e9xico y Brasil est\u00e1n en el top five de los pa\u00edses que usan m\u00e1s apps. Los argentinos pasan nada menos que\u00a0el 95% de su tiempo en dispositivos m\u00f3viles conectados a una app.<\/strong><\/p>\n

\n
\n
\n
\n
\n
\n

En \u200bel pa\u00eds, las app m\u00e1s populares son el\u00a0Whatsapp<\/strong>, Google Play, Youtube, Google Search y Google Calendar. Dentro de las cinco primeras no aparecen ni Facebook, ni Snapchat ni Instagram, que s\u00ed est\u00e1n en otros pa\u00edses. Facebook, por ejemplo, es la aplicaci\u00f3n m\u00e1s bajada en Estados Unidos y Canad\u00e1. Whatsapp es la preferida en 7 de los 13 mercados analizados: Italia, Espa\u00f1a, M\u00e9xico, Brasil, India y Malasia, adem\u00e1s de Argentina. Pero Facebook se mantiene como la red social m\u00e1s usada. En la Argentina, detr\u00e1s se ubica Instagram.<\/p>\n

\n

Otro de los fen\u00f3menos que registra el trabajo es que crece la cantidad de gente que solo utiliza dispositivos m\u00f3viles y directamente ha abandonado la PC.\u00a0\u200bEn la Argentina, hubo un crecimiento del 7% de quienes solo usan m\u00f3viles y tablets.<\/strong><\/p>\n

\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Fuente<\/strong>: comScore<\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/figure>\n","protected":false},"excerpt":{"rendered":"

Un estudio determin\u00f3 que el 95% del tiempo del uso del celular est\u00e1\u00a0dedicado a las aplicaciones y la favorita es WhatsApp.<\/p>\n","protected":false},"author":1,"featured_media":719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades"],"yoast_head":"\nLos argentinos son los que m\u00e1s tiempo utilizan el celular | Boat<\/title>\n<meta name=\"description\" content=\"Un estudio determin\u00f3 que el 95% del tiempo del uso del celular est\u00e1\u00a0dedicado a las aplicaciones y la favorita es WhatsApp.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los argentinos son los que m\u00e1s tiempo utilizan el celular | Boat\" \/>\n<meta property=\"og:description\" content=\"Un estudio determin\u00f3 que el 95% del tiempo del uso del celular est\u00e1\u00a0dedicado a las aplicaciones y la favorita es WhatsApp.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/\" \/>\n<meta property=\"og:site_name\" content=\"Boat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BoatResearch\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-03T14:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-03T15:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1004\" \/>\n\t<meta property=\"og:image:height\" content=\"524\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juli\u00e1n Canepa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Boat_Research\" \/>\n<meta name=\"twitter:site\" content=\"@Boat_Research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juli\u00e1n Canepa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/\"},\"author\":{\"name\":\"Juli\u00e1n Canepa\",\"@id\":\"https:\/\/weareboat.com\/#\/schema\/person\/87c19d09bc956219664808beed16bd46\"},\"headline\":\"Los argentinos son los que m\u00e1s tiempo utilizan el celular\",\"datePublished\":\"2018-08-03T14:30:19+00:00\",\"dateModified\":\"2018-08-03T15:01:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/\"},\"wordCount\":395,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/weareboat.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png\",\"articleSection\":[\"Novedades\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/\",\"url\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/\",\"name\":\"Los argentinos son los que m\u00e1s tiempo utilizan el celular | Boat\",\"isPartOf\":{\"@id\":\"https:\/\/weareboat.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png\",\"datePublished\":\"2018-08-03T14:30:19+00:00\",\"dateModified\":\"2018-08-03T15:01:59+00:00\",\"description\":\"Un estudio determin\u00f3 que el 95% del tiempo del uso del celular est\u00e1\u00a0dedicado a las aplicaciones y la favorita es WhatsApp.\",\"breadcrumb\":{\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#primaryimage\",\"url\":\"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png\",\"contentUrl\":\"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png\",\"width\":1004,\"height\":524},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/weareboat.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los argentinos son los que m\u00e1s tiempo utilizan el celular\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/weareboat.com\/#website\",\"url\":\"https:\/\/weareboat.com\/\",\"name\":\"Boat\",\"description\":\"Inspiring Research\",\"publisher\":{\"@id\":\"https:\/\/weareboat.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/weareboat.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/weareboat.com\/#organization\",\"name\":\"Boat\",\"url\":\"https:\/\/weareboat.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/weareboat.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/06\/Logo_Boat_FBlanco.png\",\"contentUrl\":\"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/06\/Logo_Boat_FBlanco.png\",\"width\":500,\"height\":300,\"caption\":\"Boat\"},\"image\":{\"@id\":\"https:\/\/weareboat.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BoatResearch\/\",\"https:\/\/x.com\/Boat_Research\",\"https:\/\/www.instagram.com\/Boat_Research\/\",\"https:\/\/www.linkedin.com\/boat-research\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/weareboat.com\/#\/schema\/person\/87c19d09bc956219664808beed16bd46\",\"name\":\"Juli\u00e1n Canepa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/weareboat.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd5e5b65c74f001e315d8779597ceb7e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd5e5b65c74f001e315d8779597ceb7e?s=96&d=mm&r=g\",\"caption\":\"Juli\u00e1n Canepa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los argentinos son los que m\u00e1s tiempo utilizan el celular | Boat","description":"Un estudio determin\u00f3 que el 95% del tiempo del uso del celular est\u00e1\u00a0dedicado a las aplicaciones y la favorita es WhatsApp.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/","og_locale":"en_US","og_type":"article","og_title":"Los argentinos son los que m\u00e1s tiempo utilizan el celular | Boat","og_description":"Un estudio determin\u00f3 que el 95% del tiempo del uso del celular est\u00e1\u00a0dedicado a las aplicaciones y la favorita es WhatsApp.","og_url":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/","og_site_name":"Boat","article_publisher":"https:\/\/www.facebook.com\/BoatResearch\/","article_published_time":"2018-08-03T14:30:19+00:00","article_modified_time":"2018-08-03T15:01:59+00:00","og_image":[{"width":1004,"height":524,"url":"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png","type":"image\/png"}],"author":"Juli\u00e1n Canepa","twitter_card":"summary_large_image","twitter_creator":"@Boat_Research","twitter_site":"@Boat_Research","twitter_misc":{"Written by":"Juli\u00e1n Canepa","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#article","isPartOf":{"@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/"},"author":{"name":"Juli\u00e1n Canepa","@id":"https:\/\/weareboat.com\/#\/schema\/person\/87c19d09bc956219664808beed16bd46"},"headline":"Los argentinos son los que m\u00e1s tiempo utilizan el celular","datePublished":"2018-08-03T14:30:19+00:00","dateModified":"2018-08-03T15:01:59+00:00","mainEntityOfPage":{"@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/"},"wordCount":395,"commentCount":0,"publisher":{"@id":"https:\/\/weareboat.com\/#organization"},"image":{"@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#primaryimage"},"thumbnailUrl":"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png","articleSection":["Novedades"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/","url":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/","name":"Los argentinos son los que m\u00e1s tiempo utilizan el celular | Boat","isPartOf":{"@id":"https:\/\/weareboat.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#primaryimage"},"image":{"@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#primaryimage"},"thumbnailUrl":"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png","datePublished":"2018-08-03T14:30:19+00:00","dateModified":"2018-08-03T15:01:59+00:00","description":"Un estudio determin\u00f3 que el 95% del tiempo del uso del celular est\u00e1\u00a0dedicado a las aplicaciones y la favorita es WhatsApp.","breadcrumb":{"@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#primaryimage","url":"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png","contentUrl":"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/08\/Celulares-1.png","width":1004,"height":524},{"@type":"BreadcrumbList","@id":"https:\/\/weareboat.com\/argentinos-tiempo-uso-celular\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/weareboat.com\/en\/"},{"@type":"ListItem","position":2,"name":"Los argentinos son los que m\u00e1s tiempo utilizan el celular"}]},{"@type":"WebSite","@id":"https:\/\/weareboat.com\/#website","url":"https:\/\/weareboat.com\/","name":"Boat","description":"Inspiring Research","publisher":{"@id":"https:\/\/weareboat.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/weareboat.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/weareboat.com\/#organization","name":"Boat","url":"https:\/\/weareboat.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weareboat.com\/#\/schema\/logo\/image\/","url":"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/06\/Logo_Boat_FBlanco.png","contentUrl":"https:\/\/weareboat.com\/wp-content\/uploads\/2018\/06\/Logo_Boat_FBlanco.png","width":500,"height":300,"caption":"Boat"},"image":{"@id":"https:\/\/weareboat.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BoatResearch\/","https:\/\/x.com\/Boat_Research","https:\/\/www.instagram.com\/Boat_Research\/","https:\/\/www.linkedin.com\/boat-research\/"]},{"@type":"Person","@id":"https:\/\/weareboat.com\/#\/schema\/person\/87c19d09bc956219664808beed16bd46","name":"Juli\u00e1n Canepa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weareboat.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd5e5b65c74f001e315d8779597ceb7e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd5e5b65c74f001e315d8779597ceb7e?s=96&d=mm&r=g","caption":"Juli\u00e1n Canepa"}}]}},"_links":{"self":[{"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/posts\/712\/"}],"collection":[{"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/comments\/?post=712"}],"version-history":[{"count":3,"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/posts\/712\/revisions\/"}],"predecessor-version":[{"id":721,"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/posts\/712\/revisions\/721\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/media\/719\/"}],"wp:attachment":[{"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/media\/?parent=712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/categories\/?post=712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weareboat.com\/en\/wp-json\/wp\/v2\/tags\/?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}